Minggu, 07 November 2010

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The Options Edge: An Intuitive Approach to Generating Consistent Profits for the Novice to the Experienced Practitioner (Wiley Trading)B

Capture the fortune you're losing with every trade by learning to exploit options

The Options Edge + Free Trial shows you how to capture the fortune you lose out on every day. Buying and selling traditional investments often entails instruments with optionality. Sometimes this optionality is explicit, while other times it is hidden. If you're not leveraging these embedded options to their fullest advantage, you're losing money. Most retail investors don't truly understand the nuances involved in successful options trading and instead rely on more comfortable instruments with fewer complex mechanics. If you're interested in optimizing your portfolio, it's time to step out of your comfort zone and learn what you've been missing. This book gives you the background you need to take full advantage of options in this booming market. The companion website features easy to use analytical tools that help investors find the best opportunities so you can start applying these methods right away. Whether or not you ultimately decide to start actively trading options, the concepts discussed will make you a better all-around trader with greater security in your financial affairs.

Most investors buy and sell options every day without ever knowing it. This book relates stories of those who have leveraged options to make fortunes and those who have lost by not understanding the optionality of their financial endeavors. You must know the fundamentals of options, and then learn to recognize hidden options, in order to improve success in all of your investment activities. After taking these steps, you can go on to:

  • Create hidden options at little or no cost
  • Structure your finances to reduce risk and increase wealth
  • Utilize a practical pricing model for smarter investing

The listed options are currently the only growing exchange traded financial product in the developed markets, with a current average volume of 20 million contracts—equivalent to 2 billion shares—per day. Now is the perfect opportunity to fortify your finances, and The Options Edge + Free Trial gives you the understanding and practical tools you need to optimize your portfolio today.

  • Sales Rank: #467102 in eBooks
  • Published on: 2016-03-01
  • Released on: 2016-03-01
  • Format: Kindle eBook

From the Back Cover

Praise for The Options Edge

"Mike and Mark are the most innovative thinkers in the options world today. Their unique perspective on the use and pricing of options substitutes understandable common sense and logic for the complex math that often confuses and intimidates the experienced practitioner."
—Scott Nations, Author of Options Trader and CNBC On-Air Contributor

"The Options Edge is a refined and accessible presentation by two seasoned professional investors. Michael and Mark write from a practitioner's prospective about the most versatile financial instrument and explain them in a clear and simple way by going beyond the math to reveal practical and profitable insights."
—Leighton A. Shantz, CFA, Head of Fixed Income at Employee Retirement System of Texas

"Michael and Mark take the mystery out of options and reveal practical insights through real life examples. A must read for anyone interested in understanding how to use options to improve investment returns and manage risk."
—Dan Nathan, Proprietary Equity & Options Trader, Founder & Editor of RiskReversal.com, and Panelist on CNBC's Fast Money and Options Action

About the Author

MICHAEL C. KHOUW is a 21-year veteran of the financial services industry with broad experience as an options market maker, proprietary trader, analyst, and portfolio manager. In these roles he has actively traded equities, com-modities, and derivatives on these asset classes for both buy-side and sell-side firms. Mike shares his insights as an on-air business news contributor with CNBC. As a regular panel member for Fast Money and Options Action, he has appeared on over 1,000 shows since 2009.

MARK W. GUTHNER, CFA, is a 29-year veteran of the financial services industry. His skills and experience include trading, securities analysis, portfolio management, risk management, quantitative analysis, and financial technology. Mark is the author of Quantitative Analytics in Debt Valuation & Management, published in 2012. He has spoken at conferences and trade groups, and participated in advisory panel discussions with banking regulators. Mark holds a CFA designation and volunteers his time and expertise in various capacities to the CFA Institute.

Most helpful customer reviews

9 of 11 people found the following review helpful.
If you are looking for an edge in your trading, this book is it.
By Brad
I have been studying the markets for the past 10 years with varying amounts of success. Options have always been a part of my strategies, but buying and selling without the knowledge in this book can be detrimental to your trading account. This book goes into the mind of a real Options Trader and the math that goes into making sound option strategy decisions.

I also want to share that the Optionsplay.com site that goes along with this book will help you visualize what strategies are good and which are not so good. If you check your reasoning against Optionplay.com, you will be a better trader.

Three take-aways from this book.

1. Don’t just buy a call or a put, always look at the entire picture and put on a more correct strategy.
2. Be mindful of the events that affect your stock.
3. Make sure you Go to [...] for more insight.

I really enjoyed reading this book. As a retail investor, I now know how a professional trader thinks about the options market. And that is worth more than the price of this book. Many thanks to Michael and Mark.

8 of 9 people found the following review helpful.
Not a beginners guide - despite what the review seeding says
By Amazon Customer
This reads far more advanced textbook than basic how to guide. The reviews all seem dubious based that they all mention how quickly they learned options - trust me, this isn't an easy read

2 of 2 people found the following review helpful.
Excellent, As Good As It Gets
By Fluffy Gato
Probably the best "non-textbook" book on options available; extremely informative, useful and a must-have for any serious options trader (from speculators to portfolio managers).

Not for the faint-of-heart, as the material can get quite technical. But options aren't for the faint-of-heart. Highly recommended.

See all 17 customer reviews...

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Jumat, 05 November 2010

[U398.Ebook] PDF Download Business Law, by James Marson, Katy Ferris

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Business Law, by James Marson, Katy Ferris

Marson and Ferris' Business Law demonstrates the real applicability of the law to the business world, packed full of up-to-date and relevant examples and case law.

Designed for non-lawyers, Business Law is written in a clear and easy-to-follow style which avoids excessive legal terminology and presents the need-to-know facts and cases. Would-be entrepreneurs and those looking to a career in management will find that this book provides the solid base needed to make confident business decisions in the future.

Fully referenced throughout and with an accompanying Online Resource Centre, Business Law combines accurate legal detail with strong learning tools such as self-test questions, chapter summaries and key definitions, helping students successfully navigate their way through this often complex subject.

Online Resources
The book is accompanied by a comprehensive Online Resource Centre offering resources tailored to support students and lecturers.

Student Resources:
DT Multiple choice questions
DT Indicative answers to the end of chapter questions
DT Additional material on the Consumer Protection from Unfair Trading Regulations 2008, business and ethics, corporate manslaughter, and the Legal Services Act 2007
DT Flashcard cases
DT Flashcard glossaries
DT Legal updates

Lecturer Resources:
DT Customizable PowerPoint slides for use in your teaching
DT Test bank of multiple choice questions

  • Sales Rank: #2966167 in Books
  • Published on: 2015-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.40" h x 1.50" w x 9.50" l, 2.35 pounds
  • Binding: Paperback
  • 672 pages

Review
Review from previous edition: "A professionally executed and stylish text, which provides comprehensive coverage of business law at the appropriate level and in a suitable analytical manner" --Cheryl Dolder, Kent Law School, University of Kent

About the Author

James Marson, Senior Lecturer in Law, Sheffield Hallam University,Katy Ferris, Senior Lecturer in Law, University of Huddersfield

Most helpful customer reviews

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Senin, 01 November 2010

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Dungeons & Drag Queens, by MP Johnson

WINNER OF THE WONDERLAND BOOK AWARD FOR BEST NOVEL!

Book one in the Bizarro Drag Queen Adventure series!

What happens when a small town drag queen gets sucked into a realm of sword and sorcery and forced to do much more than lip-sync for her life?

After a weird wizard transports Sleazella LaRuse to the realm of Houmak, Green Bay's number one diva must battle to save her life and protect the lip-syncing, potty-mouthed persona she's worked so hard to cultivate. Will her bones be devoured by the gnawing nipple-mouths of slavwolves or crushed by the brutal Blada Femma? Worse yet, will she find love amongst the scum sailors and slopulating sky serpents? Will she win this glamorous game of thrones? The answer is clear in the most fierce and fabulous fantasy epic ever.

  • Sales Rank: #845084 in eBooks
  • Published on: 2015-03-15
  • Released on: 2015-03-15
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
I love D&D, so of course the title also grabbed ...
By Shane
I first heard about this book on Jeff Burk’s Jeff Attack’s podcast. He was interviewing the author, and I quickly zoned in on the fact that this is a weird fantasy novella combined with one sassy drag queen’s crazy antics. I love D&D, so of course the title also grabbed a hold of me. The problem is I found more interest in the author and the idea behind the novella than the actual content within. There are a decent amount of hilarious scenes, and I did find myself thoroughly enjoying the protagonist - Sleazella, but I still did not find myself hooked on the novella like I wanted to be. I believe for me the main issue came down to length. I just felt like there were too many good ideas that did not have enough time to develop into anything; for example, the fornication war.
Yet, I did find my time with Sleazella to be enjoyable. What can I say? I enjoy strange tales, and at its heart THIS is a strange tale. I give this little book three out of five stars, it's done well, and it has plenty of good ideas, I just did not find them fleshed out enough for my taste. With that said, I will definitely be picking up future MP Johnson novels because the talent is there, I just need a longer tale to fill in that hunger this book left me

2 of 2 people found the following review helpful.
Hilarious, Gross, and Sexy...
By Vincenzo Bilof
MP Johnson should be writing for television or film; a lot of writers get this compliment from reviewers, but Johnson has found a comfortable niche. It’s a rare gift for a writer to be able to sustain a consistent level of humor and originality through a narrative without losing a reader’s interest. While some of the best bizarro novellas are parodies and satires, MP Johnson proves that he is among the best in the new wave of bizarro fiction writers. (In case you’re wondering, MP Johnson’s book is pretty gross, with lots of swords and sorcery action).

The challenge many bizarro novels face is the “bizarre” factor; how long can a story retain its sense of originality without devolving into a relatively boring story, once the bizarre has worn off on the reader? The secret is this: an infusion of heart and character in the storytelling, and Johnson delivers. The best comedies are able to keep their audience in the same fashion, and it is here where I should draw comparisons between MP Johnson and the folks who directed Napoleon Dynamite (they made another cool movie but I can never remember the name, and I refuse to Google it). We have a genuine “weird” factor, but at the heart of the story the protagonist faces an internal struggle. It is here that I must also compare MP Johnson to Carlton Mellick III, who has also applied this mechanism to good effect in his bizarro work.

MP Johnson has transformed the “hero’s journey” concept into an entertaining, hilarious ride that gives you a chance to experience something new on every page, something that only a few bizarro authors can achieve. Johnson managed this same feat in his previous novel, but the difference is the neatly-characterized quips and struggles Sleazella experiences, which continues to lend the story a sense of authenticity without losing its ability to keep the reader involved. Johnson is an entertainer, storyteller, and bizarro craftsman. The other reviews and the synopsis will tell you what this book is “about”; my intention was to tell you what you would experience.

1 of 1 people found the following review helpful.
This book is EVERYTHING!
By David C. Gardner
There are few books that can make me blush. This is one of them. It's not for the faint hearted. It's gorier, weirder, and more perverted than any other book I've read. In short, it's perfect. It made me giggle with glee, gag, and guffaw. It had echoes of John Waters, Divine, and Troma, but in a far more streamlined and modern way. It's a short read too. As a weird fantasy nerd and drag aficionado, I cannot recommend this book enough.

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Selasa, 26 Oktober 2010

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Directed primarily toward undergraduate finance majors, this text also provides practical content to current and aspiring industry professionals.

Foundations of Finance enables readers to see the big picture by helping them understand the logic that drives finance rather than having them memorize formulas.

 

0133423999 / 9780133423990 Foundations of Finance Plus NEW MyFinanceLab with Pearson eText -- Access Card Package

Package consists of

0132994879 / 9780132994873 Foundations of Finance

0133019926 / 9780133019926 NEW MyFinanceLab with Pearson eText -- Access Card -- for Foundations of Finance

  • Sales Rank: #563804 in Books
  • Brand: Brand: Prentice Hall
  • Published on: 2013-04-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.10" h x 1.00" w x 8.60" l, 3.00 pounds
  • Binding: Hardcover
  • 552 pages
Features
  • Used Book in Good Condition

About the Author
Arthur J. Keown is the Department Head and R. B. Pamplin Professor of Finance at Virginia Polytechnic Institute and State University. He received his bachelor’s degree from Ohio Wesleyan University, his M.B.A. from the University of Michigan, and his doctorate from Indiana University. An award-winning teacher, he is a member of the Academy of Teaching Excellence; has received five Certificates of Teaching Excellence at Virginia Tech, the W. E. Wine Award for Teaching Excellence, and the Alumni Teaching Excellence Award; and in 1999 received the Outstanding Faculty Award from the State of Virginia. Professor Keown is widely published in academic journals. His work has appeared in the Journal of Finance, the Journal of Financial Economics, the Journal of Financial and Quantitative Analysis, the Journal of Financial Research, the Journal of Banking and Finance, Financial Management, the Journal of Portfolio Management, and many others. In addition to Foundations of Finance, two other of his books are widely used in college finance classes all over the country–Basic Financial Management and Personal Finance: Turning Money into Wealth. Professor Keown is a Fellow of the Decision Sciences Institute, was a member of the Board of Directors of the Financial Management Association, and is the head of the finance department at Virginia Tech. In addition, he recently served as the co-editor of the Journal of Financial Research for 6½ years and as the co-editor of the Financial Management Association’s Survey and Synthesis series for 6 years. He lives with his wife and two children in Blacksburg, Virginia, where he collects original art from Mad Magazine.

John D. Martin holds the Carr P. Collins Chair in Finance in the Hankamer School of Business at Baylor University, where he teaches in the Baylor EMBA programs and has three times been selected as the outstanding teacher. John joined the Baylor faculty in 1998 after spending 17 years on the faculty of the University of Texas at Austin. Over his career he has published over 50 articles in the leading finance journals, including papers in the Journal of Finance, Journal of Financial Economics, Journal of Financial and Quantitative Analysis, Journal of Monetary Economics, and Management Science. His recent research has spanned issues related to the economics of unconventional energy sources (both wind and shale gas), the hidden cost of venture capital, and managed versus unmanaged changes in capital structures. He is also co-author of several books, including Financial Management: Principles and Practice (11th ed., Prentice Hall), Foundations of Finance (8th ed., Prentice Hall), Theory of Finance (Dryden Press), Financial Analysis (3rd ed., McGraw Hill), Valuation: The Art & Science of Corporate Investment Decisions (2nd ed., Prentice Hall), and Value Based Management with Social Responsibility (2nd ed., Oxford University Press).

J. William Petty, PhD, University of Texas at Austin, is Professor of Finance and W. W. Caruth Chair of Entrepreneurship. Dr. Petty teaches entrepreneurial finance, both at the undergraduate and graduate levels. He is a University Master Teacher. In 2008, the Acton Foundation for Entrepreneurship Excellence selected him as the National Entrepreneurship Teacher of the Year. His research interests include the financing of entrepreneurial firms and shareholder value-based management. He has served as the co-editor for the Journal of Financial Research and the editor of the Journal of Entrepreneurial Finance. He has published articles in various academic and professional journals including Journal of Financial and Quantitative Analysis, Financial Management, Journal of Portfolio Management, Journal of Applied Corporate Finance, and Accounting Review. Dr. Petty is co-author of a leading textbook in small business and entrepreneurship, Small Business Management: Launching and Growing Entrepreneurial Ventures. He also co-authored Value-Based Management: Corporate America’s Response to the Shareholder Revolution (2010). He serves on the Board of Directors of a publicly traded oil and gas firm. Finally, he has served as the Executive Director of the Baylor Angel Network, a network of private investors who provide capital to startups and early-stage companies.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book, but expected to be for $200
By Jon2647
I like this book. It's very easy to read and everything is explained really well. However as an accounting major the first 5 chapters have been basically review for me. However I do believe that this book is ome that anyone can benefit if investing for the future in stocks or bonds. The chapters are pretty short which is also nice but they do a great job explaining how or why. This should be a great book for any finance class you have to take in college.

0 of 0 people found the following review helpful.
Misleading heading
By Victor Markuski
As another noted totally misleading listing if your renting, you DO NOT get an access card.

0 of 0 people found the following review helpful.
Nice format
By Rob B
Good book. Did not use the MyFinanceLab card

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Foundations of Finance Plus NEW MyFinanceLab with Pearson eText -- Access Card Package (8th Edition) (The Pearson Series in Finance), by A PDF
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Senin, 18 Oktober 2010

[R475.Ebook] Download The Planning Game: Lessons from Great Cities, by Alexander Garvin

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The Planning Game: Lessons from Great Cities, by Alexander Garvin

Can planners―or anyone―improve a neighborhood, city, suburb, or region? Planning does work: this book explains how.

The Planning Game: Lessons from Great Cities provides a focused, thorough, and sophisticated overview of how planning works, generously illustrated with 200 colorful photographs, diagrams, and maps created expressly for the book. It presents the public realm approach to planning―an approach that emphasizes the importance of public investments in what we own: streets, squares, parks, infrastructure, and public buildings. They are the fundamental elements in any community and are the way to determine our future. The book covers planning at every level, explaining the activities that go into successfully transforming a community as exemplified by four cities and their colorful motive forces: Paris (Baron Georges-Eugene Haussmann), New York (Robert Moses), Chicago (Daniel Burnham), and Philadelphia (Edmund Bacon). The Planning Game is an invaluable resource for planners, students, community leaders, and everybody involved with making better places to live.
235 color illustrations

  • Sales Rank: #773058 in Books
  • Brand: Brand: W. W. Norton Company
  • Published on: 2013-03-11
  • Released on: 2013-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.30" h x 1.00" w x 8.40" l, 2.45 pounds
  • Binding: Hardcover
  • 224 pages
Features
  • Used Book in Good Condition

Review
“[H]ighly readable . . . Anyone who teaches – or is preparing to teach – introductory planning, economic development, or real estate development in the American context should be familiar with the Garvin perspective on planning and the greatest hits catalogued in this book. . . . Students of economic development, real estate development, and public works – Garvin’s future ‘stars’ – could be well-served by the city case studies and their inclusion of both the projects and the people.” (Journal of Planning Education and Research)

“The Planning Game, with clarity of voice and purpose, is a timely resource of insights and ideas much needed at this time.” (e-Oculus)

“The book is a fine production, with high quality illustrations, and would be of interest to a diverse audience beyond those with a planning expertise. . . . Each person and city is the subject of of a detailed and substantial chapter, and each personality, project and process has been thoroughly researched and compellingly communicated through writing and illustration.” (Urban Design (UK))

“[B]eautifully illustrated . . . Original maps and custom photographs enrich Garvin’s verbal descriptions of these transformative projects. Those alone are worth the price of the book, but what really makes his scholarship exceptional is the knowing interpretation of how the players played the game successfully: their strategies, their playing the rules, and their physical imprints on the respective cities. . . . Read this book to uncover the extraordinary knowledge and insights he possesses. It’s an experience of discovery and inspiration for city lovers everywhere.” (Constructs)

“Author Alexander Garvin, an urban planner and academic, brings a down-to-earth practicality leavened with just enough starry-eyed idealism to his exploration of how to build better cities. . . . The colorful personalities of the planners behind the transformations and the colorful maps and photos make for easy reading or grazing.” (The New York Observer)

“This extremely beautiful, large-size, superior-quality hardcover book is very illuminating, informative, and insightful. It contains 202 full-color diagrams, maps, and photographs – created especially for this book – that add tremendous value to this one-of-a-kind treasure.” (Bizindia)

“Alex Garvin’s The Planning Game delivers a most articulate and compelling reminder that the fundamental rules of effective city planning are timeless. Here, lessons from the greats and their cities―from Haussmann, Burnham, Moses, and Bacon―serve as a wonderfully practical guide for current players in the game. The Planning Game is a total pleasure to read.” (Daniel Doctoroff, CEO of Bloomberg L.P. and former deputy mayor of the city of New York)

“The insights Alex Garvin brings to The Planning Game are the product of hands-on experience dealing with real cities, and he supports them with absolutely fascinating historical material. I found this book to be a practical and indispensable road map for communities wishing to achieve excellence.” (Mayor Joseph P. Riley Jr., City of Charlestown, South Carolina)

“No one writes about the modern city with more knowledge, insight, and imagination than Alexander Garvin. The Planning Game is about hope and possibility. The color illustrations alone are enough reason to spend precious hours alone with this book.” (Kenneth T. Jackson, Jacques Barzun Professor of History at Columbia University and former president of the New-York Historical Society)

About the Author
Alexander Garvin heads a planning and design firm and lives in New York. He is an adjunct professor of urban planning and management at Yale University.

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7 of 7 people found the following review helpful.
How to change the world you live in: how planning is actually done
By Dead Parrot
The Planning Game is a fabulous new book from Alexander Garvin.

If you are completely new to the idea of city planning, it will, in an enjoyable and totally understandable way, introduce you to everything you need to know to gain and understanding of how the planning of cities works. If you are a professional city planner, it will excitingly let you in on what you really should know about the process that most academic programs in city planning never teach and most planners get wrong. And no matter how well-versed you are in this most complex and important process, it will provide fascinating and unexpected new insights into specific truths of what happened in some of the cities under discussion. There are parts of this book that will provide profound new insights to anyone who reads it.

Planning for Alex Garvin is all about change. Right from the opening paragraph of The Planning Game, he lays it out:

Somebody is always trying to change things. Every day, city and state agencies, chambers of commerce, private developers, and local citizens propose ideas to improve our cities and suburbs. Not all of these ideas will result in change: it is the process we know as planning that determines, to a large extent, which projects succeed and which ones fail to change our communities. Planning brings together the forces of government, business, finance, politics, and public opinion (and all the individuals who represent them) in order to produce change. (The Planning Game, p. 9)

In his almost a half-century of practicing and teaching, Garvin has become one of the most respected advocates in the world for what he terms,

the public realm approach to planning—an approach that emphasizes the importance of public investments in determining the future of what we own and control: our streets, squares, parks, infrastructure, and public buildings. It is the fundamental element in any community—the framework around which everything else grows. Cities that adopt the public realm approach to planning make it easier and cheaper to do business, make their citizens…and improve the quality of life of their residents. By combing public investments into a coherent agenda, they provide the leverage for capturing and guiding private investment to operate in the public interest while, in the process, improving whole neighborhoods, districts, cities, and even regions.

An agenda of this sort is not a wish list of things it might be nice to have, setting aside considerations of priorities or feasibility. It consists of actions that can and will be taken; otherwise there will be no change. This book argues that the only planning that matters is planning that is entirely implementation oriented. (ibid., pp. 13f; emphasis added)

Garvin describes who the players in the planning game are, and the respective roles they play: the public, community activists, visionaries (e.g., Olmsted, Ebenezer Howard, Le Coubusier), reformer-critics (e.g., Jacob Riis, Lewis Mumford, Jane Jacobs), government agencies and public officials (especially mayors), lending institutions, and private developers and public entrepreneurs. He also explicates the rules of the game (which actually determine who wins and who loses in the planning game): the first set are economic rules—the necessity of focusing on present and future market demand, the maximizing of net operating income, the calibration of risk and reward at every stage of a project’s development, and the advisability of borrowing as much as possible to cover the capital expenditures (as opposed to the operating expenses); the second set are political rules (i.e., the necessity of obtaining and maintaining the approval from the right mix of players)—starting with one’s base (active support from the stakeholders), reducing negative perceptions and diminishing resistance from opponents, cultivating public support, and securing the needed certifications. In all of this, Garvin gives lively, illustrative examples from actual city projects.

The heart of this marvelous book, however, is Garvin’s brilliant and extensive exploration of four cities that were successfully changed by excellent public realm planning, and four great planners who each had massive positive effects on the changes that took place in his city: Georges-Eugène Haussmannn in mid-19th century Paris, Daniel Burnham in early 20th century Chicago, Robert Moses in New York between 1920 and 1960, and Edmund Bacon in Philadelphia in the latter half of the 20th century.
We all know about the Grands Boulevards Houssmann built and the drinking water and sewage systems he created (and those with more historic knowledge know about his relationship to Napoléon III); but do you know about his clever programs for financing his plans? Everyone knows about Burnham’s famous 1909 Plan of Chicago and his exhortation, “make no little plans; they have no magic to stir men's blood'' (and the architecturally knowledgeable know the great buildings he designed [e.g., the Rookery in Chicago, the Flatiron Building in NYC]); but how many know about how he utilized his relation to Chicago’s business community—and to important business figures like Charles H. Wacker and Walter D. Moody—to insure that the process of change he designed would continue to inform Chicago’s growth for decades? As for Robert Moses, most know about how extensively he transformed New York (although those stuck on Bob Caro’s far-too-well-known view of him will have a much more negative view of him than others of us who know the more complete story), and everyone knows about his highway building, right?; but how many of you could you guess that the number of highways Moses actually built was “none”? (Parkways, of course, yes; but highways, no!) …Read the book!

As with all of Garvin’s books, The Planning Game is powerfully illustrated with many gorgeous photographs he has taken. (Garvin will never write about a place he has not actually been; and this is a lesson all architects and planners should carefully heed.) This volume, however, contains some of the most novel and informative maps and diagrams he has ever created. The visuals even further imbue the already lively text with a vitality and impact that adds to the incredible clarity of the work.

In many ways, The Planning Game is Garvin’s most radical work: it will challenge many of your ideas about how the planning process actually works, and about what actually happened in the development of the important cities it explores. And this is true not only of the four major cities in the book, but in all the many extended examples of other important instances of planning—including his great discussion of planning in Boston, Baltimore, Santa Monica, CA, Charleston, SC. The legendary Mayor Joseph P. Riley, Jr., who has successfully led Charleston’s government and its growth and improvement for over 30 years, has written the following for the jacket of the book:

The insights Alex Garvin brings to The Planning Game are the product of hands-on experience dealing with real cities, and he supports them with absolutely fascinating historical material. I found this book to be a practical and indispensable road map for communities wishing to achieve excellence.

So, whether you are already one of the players in the planning game and want to “improve your game,” or whether you’d like to become part of this exciting and meaningful game and are looking for an introduction and how-to, or if you are just intellectually curious and interested in this most significant aspect of the world you live in, The Planning Game is a book you should buy and read.

0 of 0 people found the following review helpful.
Lessons From History Offera a Refreshing Mandate for Contemporary Problems
By Ryan S.
In The Planning Game Alex Garvin offers a refreshing thesis for practitioners and students of the planning process: It has never been all strawberries and cream. Analyzing the changes imparted by four planners from different points in history--Huassmann in Paris, Burnham in Chicago, Moses in New York and Bacon in Philadelphia--Garvin ingeniously melds the statistical with the practical, the historical with the professional, and, fundamentally, the academic with the pragmatic to prove that the planning process has never been an easy enterprise.

The first two chapters of this book provide a basis for which the four principal actors can be judged. Garvin offers an urban outlook that, while rehearsed in his earlier work, is here presented in its most refined manner and is a essential prelude to the analysis that follows: Indeed, by starting with a contemporary take on city planning and its imperatives, Garvin only strengthens his argument that the more things change the more they stay the same. The rules of the game, as Garvin presents them, may evolve around the margins, but the planning process is now and has always been about grand ideas, consensus building, team work, and the salesmanship of proposals that are agreeable to the marketplace. For someone who has grown up in an environment guided by reactive rather than proactive planning, this background material was a revelation.

As the second half of the book unfolds, Garvin's focus shifts to an analysis of the four aforementioned planners. While the mere focus on these four characters suggests that they are indeed worthy of consideration, Garvin's tone is admirably unbiased. Not only do we hear about their triumphs, but we also learn of their demises. Garvin explains the brilliance of each man while also describing the downfall of each, leaving the reader to make her or his own opinions about the relative efficacy of each. What is paramount for all of them, though, is that each was a team player in the Game.

Garvin's research is impressive. There were several times during the course of the text that this reader noted new research about the details Garvin unearths on the scale of the projects discussed. Whether it is the lengths of water lines for Haussmann or the miles of highways for Moses, the quantitative, factual research underpins the complimentary qualitative discussions of each process. The Planning Game is an art and a science, and Garvin deploys a similar two-punch strategy in his discussion.

If complacency or hubris can be blamed for the demise of the planners discussed, the depth of Garvin's research and its use in the service of an analysis rooted in professional experience ensure that this book will remain a key companion for historians and practitioners. At its heart, Garvin's argument should be not only refreshing to an American citizenry that has become disenfranchised by the constant excuse among its planners that "things are just too hard today," but also inspirational for the next generation of planners yet to confront the future of cities in an increasingly urbanized global community.

0 of 0 people found the following review helpful.
Refreshing look at four urban heroes
By Dan M.
The Planning Game is a powerful reminder that creating meaningful change in our cities is still possible. All it takes is the right recipe of vision, entrepreneurship, and a willingness to engage the public.

Garvin outlines the players of the game, the rules of the game, and highlights four of its victors. The cast of characters may be familiar--Baron Haussmann, Daniel Burnham, Robert Moses, and Edward Bacon--but Garvin paints them in a rich and refreshing light. He depicts Daniel Burnham not as a visionary architect but as a savvy businessman whose clever advocacy instigated a planning process that continues to impact Chicago today. He describes Robert Moses, often portrayed as the unstoppable force behind modern New York, as a shrewd but imperfect city manager who assembled the right team to get things done.

Garvin makes a hopeful argument. 19th Century Paris and 20th Century Philadelphia are not so different from today's cities. We just need the right mix of players playing by the rules. I highly recommend this book to anyone who cares about building better cities.

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Sabtu, 09 Oktober 2010

[O525.Ebook] Ebook Essentials of Human Communication (Ll)(w/mycommunicationlab) with Access Code, by Joseph A. DeVito

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A brief text with a strong focus on skill development Essentials of Human Communication shows how human communication skills apply to the real-world and the workplace. The text presents the fundamental skills of interpersonal, small group, and public communication while emphasizing human communication skills, cultural awareness, listening, critical thinking, ethics, and social media communication. This Book a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalized their book by incorporating their own notes and taking the portion of the book they need to class - all at a fraction of the bound book price. This book is NEW in package and comes with a brand new access code.

  • Sales Rank: #6547964 in Books
  • Published on: 2013
  • Binding: Loose Leaf

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Queen of the Flat-Tops; The U.S.S. Lexington and the Coral Sea Battle, by Stanley Johnston

  • Sales Rank: #6797450 in Books
  • Published on: 1970-05
  • Binding: Paperback
  • 238 pages

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