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Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards (Expert's Voice in SQL Server), by Brian Paulen, Jeff Finken
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Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.
The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.
The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.
- Sales Rank: #3271846 in Books
- Brand: Brand: Apress
- Published on: 2009-05-23
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .64" w x 7.01" l, .96 pounds
- Binding: Paperback
- 300 pages
- ISBN13: 9781430219286
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Brian Paulen co-founded Madrona Solutions Group in July 2005. He has overall responsibility for the firm's growing business and for managing client and partner relationships. Brian has extensive project and program management experience and is an expert in delivering strategic sales and marketing solutions on various platforms. Prior to founding Madrona, Brian directed the CRM practice at Slalom Consulting. Earlier, he was a member of the CRM team at Equarius (now EMC), working primarily with clients in the Pacific Northwest. His career began at Accenture (formerly Andersen Consulting), working out of its New York office. Brian holds bachelor of arts degrees in political science and international business from Lehigh University in Pennsylvania.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A book to give Jump Start on SQL Server Analytics
By Sudheer K. Maharana
I referred to this book while doing a prototype in building a Sales dashboard for a company. It gave me a jump start in using Microsoft technologies to come up with a dashboard in a short time. To be honest this is the first book I am referring to on this task. Especially I liked the case studies chapter at the end of the book to be very helpful. The chapters provide covers well on details around SQL Server analytics but I was looking for examples in each chapter to get me though. But this book solved it's purpose for me.
I will recommend this book to other like me who want to start working on dashboards and analytics using SQL Server tools.
0 of 0 people found the following review helpful.
Not a pro book
By Trisha Davis
I was hoping that this book would provide some architectural topics such as data structures and strategies for reporting but it came up short. This doesn't mean the book is not worth reading though. It does cover using basics of SSAS and dashboards but is far from a pro book.
the case studies were a good read and I liked the chapter that covered connecting excel to Google analytics as it covered some interesting scenarios but again, it was too elementary.
I would recommend this book only to those who are new to analytics and dashboard but even still I would recommend supplementing with other material or finding another book altogether.
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